Evolving Brand Concept

Resilience

When natural disasters strike, as a global community our immediate reaction is to jump in and help in any way we can. Resilience’s purpose is to empower local businesses who are leading the effort to rebuild their communities while giving the global community the opportunity to invest in their efforts with time, financial contributions or partnerships.

While this project began as a branding project after Katrina and the Gulf Oil spill, these kinds of events are happening more frequently and at an alarming rate because of climate change. Below is the initial brand study, but stay tuned as the project evolves with more interviews and insights from people in affected areas that are making an impact.